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Ian Poulter unveiled an all-new FJ ICON pattern at the Masters that will be available in the coming months. Ian was integral in bringing this style to market and was the first player to wear these new performance shoes in competition.

This new "wave" pattern is sharp, sophisticated, full of interesting detail and is beautiful in a monochrome color pattern or with a variety of available patent leather accent colors. We'll be providing more details and more photos of this new FJ ICON pattern, as well as all the other new, exciting FJ products, in the next few weeks and months.

Congratulations to Ty Webb who won one of the very first pairs of this new FJ ICON "wave" pattern through a sweepstakes we ran in the FJ Forums! Go to the Forums to join the conversation. 

The Guardian has a nice article on Ian Poulter following his win at the Match Play Championship and subsequent ascension to #5 in the world golf rankings. There's some great insight from Lee Scarbrow, the club pro who gave Ian his very first shot by hiring him as a club pro even though he didn't appear to be the most gifted young player at first glance. His perception of Ian's game changed quickly after he went out and shot 66-66 to win the first pro event he entered!

The rest, as they say, is history...

Also, check out this archived video with Jeff Rude from Golfweek that includes an extensive tour of Poulter's home and a lesson on proper hair grooming.

Ian Poulter (FJ ICON MyJoys; SciFlex glove) captured the biggest victory of his career on Sunday by leading the final 28 holes of the championship match to win the all-England final, 4 and 2, at the WGC Accenture Match Play Championship. In 2010 on the PGA TOUR, when FJ WINS, YOU WIN so enter to win the FJ gear Poulter was wearing on Sunday.

Along with winning his first World Golf Championship, the 34-year-old Poulter won for the first time on American soil. It was his ninth European Tour title and moved him to a career-best No. 5 in the world rankings.

“It’s been a long time coming,” Poulter said, after closing out the match with a par on the 34th hole. “I knew I was in great form. I felt comfortable all day on the golf course.”

A veteran of two Ryder Cup teams (2004, 2008), Poulter is gaining a strong reputation for his prowess in match play, especially after this week. He improved his overall record in the Match Play Championship to 18-7, and was so dominant over the weekend that he trailed for only one hole over the final 50 holes of the tournament. That came early Sunday morning, when his opponent put his approach shot to 7 feet on the second hole for an eagle that was conceded. Poulter answered immediately with a tee shot into 8 feet on the third, then took the lead for good at No. 7.

In fact, five times after his opponent won a hole, Poulter won the next one. Late in the match as he was clinging to a 2-up lead, Poulter flew the green on the par-3 12th, leaving him a tough chip up the slope. He came within inches of holing it, keeping his cushion, until he effectively put the match away at the 15th with another tough pitch, with mud on his ball, up a steep slope to the green.

“I would say my short game, certainly this week, has been as good as it’s ever been,” Poulter said. “The last 12 months, it’s been up there with the best of them.”

The timing couldn’t have been better. A short time later, Poulter was beaming as he posed with the “Walter Hagen Cup,” the name of this WGC trophy. Hagen, along with his 11 majors, was known for his eye-catching attire.

Here's a look at what Ian wore this week, courtesy of pgatour.com and Getty Images.

As you can imagine, we have some pretty exceptional golfers who represent both the FootJoy and Titleist brands. When the two teams meet each year for The Tradition Cup, you're guaranteed to see some fantastic golf and plenty of drama. Well, this year, Hurricane Ida provided most of the drama. With the forecast calling for periods of heavy rain and wind gusts up to 30 m.p.h., it was uncertain if the Cup would even be played this year. However, the teams were determined to play so they suited up  and teed off as scheduled. We were about to find out if FootJoy outerwear did, indeed, "Make Every Day Playable!" 

While FootJoy had the advantage in team uniforms, thanks to a partnership with Ian Poulter who provided tartan pants and sweaters from his Ian Poulter Design clothing line, it was Titleist who came out strong to take a commanding 3-1 lead in the morning alternate shot matches. The teams of Colleen Walsh and Kim Kaye, John Screen and Rick Veitch, and Cory Cheesebro and Jordan Crandall all earned full points for Titleist while only Paul O'Reilly and Gene Boyer helped FJ avoid a total shutout. Fortunately for Team FJ, there was a lot of golf still to be played and 12 points still to be earned.

O'Reilly and Boyer led off the afternoon matches which was a simultaneous team best ball and singles format. Boyer continued his hot putting, and nearly aced the par-3 13th, to take control of his match with Tom Luoto despite Tom consistently hitting fairways and greens. Meanwhile, Paul O'Reilly was engaged in a battle with Justin Patrick that came down to the final putt. When Justin's putt lipped out, Boyer and O'Reilly had locked up 2.5 points for FootJoy and kicked off a comeback of epic proportions.

Chris Garrett and Kevin Borges followed and, like the previous match, came to the final tee box with 2.5 points on the line versus Colleen Walsh and Kim Kaye. Colleen and Kim had soundly beaten Garrett and Chris Kerr in the morning and provided very few opportunities for their opponents in the afternoon. However, Garrett secured a 1-up victory after Walsh found trouble off the tee on 18, and Borges blasted out of the greenside bunker to 6 inches to not only earn a dramatic halve with Kaye after being 4-down with four to play, but also a full point in the team best ball. FootJoy had earned five points in two matches.

After the teams of Rick Veitch and Jordan Crandall and Chris Kerr and Jim Ohlsen battled to a draw and earned 1.5 points for their respective teams, the score was 7.5 - 5.5 with four of the best players still on the course. The FJ team of Derek Roach and Whitney Trimble struggled in the alternate shot format but excelled playing their own ball in the afternoon. Even though the wind and rain had picked up, the pair continued to make pars that forced their opponents, John Screen and Cory Cheesebro to take risks. A sweep by Screen and Cheese would have given Titleist the required 8.5 points to win back the Cup, but Trimble and Roach were the anchor team for a reason. They played steady throughout the back nine and it was they who swept both the individual matches and team best ball to complete the FJ comeback and ensure FootJoy would retain the Tradition Cup for another year with a 10.5 - 5.5 final score.

The man of the match for Team FootJoy was Gene Boyer who was a perfect 3-0 on the day! Honorable mention goes to Mike Lowe who braved the elements to come out and photograph the action.

** Special thanks to Allendale Country Club for hosting the Tradition Cup and Ian Poulter Design for providing the FootJoy uniforms.

Ashleigh Korzack is the fashion guru for Golfweek and she does a great job finding and disecting trends in the golf world, both on Tour and at retail. She regularly posts updates on her Fashion Blog and also does a regular video feature called "The Look." This week she talks about Ian Poulter's victory last week in Singapore, the video we recently shot form his house, and a great review of the MyJoys program. Check out "The Look" for more and be sure to bookmark her blog.